DBA Filling

Register Your DBA

Your business name is key to building your brand. Secure a “Doing Business As” (DBA) name to stand out and leave a lasting impression.

Starting at $49 + filing fees. These costs are often tax deductible.

Why use Zeltoo to set up your DBA?

Worry-Free Filing

We handle the entire DBA filing process for you, working directly with state and local agencies for a smooth experience.

Thorough Name Check

If required by your state, we’ll conduct a comprehensive name search to ensure your desired DBA is available before filing.

Publication Compliance

For states that require public notice, we’ll publish your DBA in the appropriate newspaper and provide proof of publication.

Fill Your DBA Online

Choose the package that best fits your needs. We handle the entire DBA filing process for you, working directly with state and local agencies for a smooth experience.

Standard

$49 + state filing fees

Do it yourself

Premium

$99 + state filing fees

Assist

How to register a DBA

Verify name availability

Ensure your desired DBA name is unique by conducting a business entity search, typically available on your state's Secretary of State website.

Understand state naming rules

Each state has specific naming restrictions—certain words, such as those related to banking or government, may be prohibited in DBA names.

Meet operational requirements

Some states require you to operate under your chosen DBA name before officially registering it. Check with your local county clerk for guidelines.

Register your DBA

Submit your DBA filing with the Secretary of State or local government agency, either online or by mail, to make your business name official.

DBA vs. LLC

Both S Corporation and C Corporation structures offer distinct advantages when forming a business, and whichever route you take, we’re here to assist you. Before finalizing your choice, it’s essential to weigh the benefits and drawbacks of each to determine the best fit for your needs.

DBA (Doing Business As)

Cost-effective and simple

A DBA allows you to register a business name without forming a separate legal entity, making it an affordable and straightforward option.

Flexible branding

With a DBA, you can operate under different names for different locations, helping to personalize and expand your business presence.

Minimal upkeep

DBAs require renewal every few years, with fewer legal and reporting obligations compared to an LLC.

LLC (Limited Liability Company)

Personal asset protection

An LLC creates a legal distinction between personal and business assets, safeguarding your personal finances from business liabilities.

Taxation flexibility

LLCs allow owners to choose how they are taxed—either as a pass-through entity or as a corporation—offering potential tax advantages.

More administrative requirements

Compared to a DBA, an LLC requires ongoing maintenance, including state filings, compliance reports, and record-keeping.

Ready to get your DBA?

Frequently Asked Questions

There are initial filing fees and renewal fees which can very based on business type and your state. But since a DBA isn’t a formal business structure, there are usually no ongoing annual fees or filing requirements.

You can search for DBA requirements in your state or check with the state agency where you registered your LLC. Once you determine where, you may be able to register your DBA online. You’ll be required to provide the name of your LLC and the fictitious name you want to use. Restrictions often prohibit the use of a DBA that’s the same or similar to a DBA that’s already registered.

Yes. If you want to use more than one DBA, you’ll need to file a separate registration for each name.

No, you don’t need an EIN for a DBA. Whether you’re required to have one depends on how your business is organized.

In most states and counties, you need to renew your DBA every 5-10 years. DBAs never expire in a few states like Indiana, Iowa, and New York.

A DBA doesn’t give you liability protection. You need to form an LLC, corporation, or nonprofit to get liability protection.

You’ll need to go through the normal process of registering your business with the state. This includes a name search to make sure no other business has the same name, since having a DBA doesn’t guarantee that your DBA name will be available for your business entity.